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    Brand

    Development

    Brand development

    Brand development is the process of creating brand identities/logo/trademark etc. to writing and implementing complex brand strategies to make the brand different from the competitors. Brand development may include other identity items for brand such as business cards, stationary, website or any other communication materials. All the brand development strategies are based on brand USPs, target market, business goals and campaign budget.  Sometimes brand change their identities to renew their promise to their market or their USPs new mostly changing their logo/packaging/signature tune etc. Brand development can also help consumers to distinguish among the brands that are competing in the similar market it also helps in increasing Brand loyalty. Brand development can help build brand equity which not only attracts new investors for business also retains existing. Brands also holds a distinguished place in the mind of consumers helping them establish differentiation or parity among brands this is an integral part of consumer purchase decision or Buying Behaviors as most buying decisions are based on top of mind choice that is exactly what a great brand management team can do for its very own brand.

    Brand development process

    Research about target audience

    Brand positioning help brand getting a distinctive position in the mind of consumers. It tells what customers think about brand. Brand positioning can help brand to get distinctive position in the mind of consumers and stay out of competition, while buying any product or services consumer always give preference to their top mind choice. It helps to produce loyal consumers. Brand positioning can be established in many ways. Customers can relate to brand logo, colors, tagline and jingles etc. A brand can also be relaunched t build a new brand positioning or to target new customers.

    Brand positioning

    Brand positioning help brand getting a distinctive position in the mind of consumers. It tells what customers think about brand. Brand positioning can help brand to get distinctive position in the mind of consumers and stay out of competition. It helps to produce loyal consumers. Brand positioning can be established in many ways. Customers can relate to brand logo, colors, tagline and jingles etc. A brand can also be relaunched t build a new brand positioning or to target new customers.

    Tools of brand development

    Logo is the identity of a brand. Logo can be symbol/text/shape/object and mostly in combination helps get business recognized by their customers. Logo can grab attention of customers immediately when they see it. Logo stays in the mind of consumers and create strong brand association. Most brand prefer to have a brand line / punch line/ slogan to further establish their identities e.g., Nike “Just do it” , NOKIA “Connecting People”

    Website and social media

    Now a days importance of virtual business touch points such as website/mobile app and social media platform presence can’t be ignored to make your brand a part of global citizen community. Consumers can strongly relate to their favorite brands on social media pages, post reviews / comments and even express their emotions. Social media marketing is becoming famous to spread brand awareness and to create positioning in the mind of consumers.

    Marketing and communication

    Marketing Communications a combination of brand message and media helps organizations communicate better with their target audiences. MarCom activities can create brand awareness through placing Ads on TV, Radio, Print, Digital, Online, Out of Home, Magazines, Flyers, DTD (Door to Door) marketing in short run, it’s continuity and repetition along with establishing a sustainable social and digital media presence can help build strong credibility and brand association among target market.

    Brand management

    Managing a positive image of a brand in the mind of consumers is a difficult thing. Brand has to relaunch itself to stay relevant or they have to continue and repeat their advertising activities. As there is an old saying “You can’t stop the clock to save time” and in advertising we say it “You can can’t stop Advertising to save budget”. Advertising is like blood to human body and for long and stronger lives of Brand the circulation of advertising must be continued. Brand also relaunch their logo, tagline to stay up to date and appeal to new customers. When brands are wiping out from the mind of consumers they can relaunch to stay in the mind of consumers.

    Why brand development is important ?

    Branding improve recognition

    Branding improves the recognition of a brand. Customers can recognize product and a brand by its logo, colors scheme, packaging and tagline. Branding also support the advertisement and promotional activities. If customers can easily recognize a brand at the time of purchase decision than there is high possibility of this that they will that purchase product of that brand and repurchase it after having a satisfaction experience. Using emotional content in the branding can acquire more customers. In some cases, humors content can also help brand to acquire customers.

    Brand development can motivate employees

    Brand development motivate employees to work. Branding motivates to reach new clients and increase revenue and profits of a brand. There is term now being taught in Universities to HR students “Employer Branding” in retaining and attracting HR.

    Branding builds trust credibility and financial value

    Branding can build trust and credibility in the mind of consumers. Consumers start trusting brand and ultimately sales and revenue of brand increase. Branding increase financial value of brand as brand equity is now considered as most important asset helps gain shareholders confidence.

    Branding improves customer prospective

    Branding improves the customer prospective about product. A strong branding with a good product can create miracles. But a good product with a weak branding will ultimately impact sales of product.

    Vast Experience

    MarCom has vast experience in brand creation, development and management, our average team member possesses over 10 years of industry experience and one of our directors possesses over 22 years of experience in handling Brands Management. MarCom is delivering results for its client successfully since its inception. Our valued clients trust not only makes the best full service advertising agency in Islamabad, also its helping us attract business from other global destinations.

    Expert team

    MarCom team holds expert concept writers, graphic designers, illustrators, marketers, and media buying experts. They work together to bring desired results. They all make the Marcom team the best T.V ad agency in Islamabad and the fastest growing ad agency in Pakistan and one of the global advertising scenes. our Strong linkages with national and international media houses are also helpful to our clients in ensuring prominent and efficient ad placements. Strong and experienced team of MarCom makes it the best T.V ad agency in Islamabad.

    Competitive and discounted prices

    MarCom team also offers long-term (minimum 01 years) discounted deals for Brand Creation, Development and Management Services. You can book a Free of Cost consultancy session with our CMO or CEO by downloading our MarCom App from play store or click our what’s app with your details and you can also drop us an email.

     

    If you would like to place print media ads for promotion of your products and services, hiring of staff, or publishing of company notice give us a call and book a Free of Cost consultancy session with our expert consultant, we also offer online sessions through Zoom or What’s app Calls.

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